“Create a problem and then create the solution.” A common business mantra. Being both the problem and the solution means you become the totem of your industry.
Problem: being found in an uncurated mass of data. Solution: ambiguous procedures based on secret ever-changing algorithms, avoided by auctioning attention.
This is the world of search engines. Genius – if you’re search engines. A never-ending spiral liken to gambling addiction if you are not. How addiction? Well, just like an addiction you need it, even though you know it’s bad for you. Also, like gambling, there are controlled systems designed to “steer” you into channels which complement the house.